Sunday, October 3, 2010

N Y FASHION WEEK / An experience with Preen

Preen, a London based brand, is one of the top favorites because of their fresh touches of mixing high-end clothes with casual cuts and fabrics, especially because of their asymmetrical designs. Their collections aim at understanding the feminine silhouettes and needs, by using a masculine and deconstructed tailoring, which delicately fits the body.

Inspired by Arab architecture, the designers used a pale palette of colors, which contrasted with all the textures made from their handcrafted techniques, such as caviar beading, and smoking diamond pattern. The multi-layered skirts and pants where amazing, because they created new volumes that matched with different tops. Every piece of the collection was an artwork, mixed with fabrics and crafts, such as pleated silk, cotton, and structured crepe that created a unique, high-end minimalist, casual, and fresh look.

The NY Fashion Week is one of the most prestigious fashion events, where Americans and International designers, show their latest collections. As a passionate Colombian designer, I was offered the opportunity of working a week for Preen. Eight days of hard work, exploration, and learning, these were extremely valuable. I had the chance of looking closer, and understanding how a big platform works. My duties included, organizing and hanging clothes, steaming, sewing, and cleaning shoes; it was a dream come true. I believe that opportunities like this are fantastic for new and young designers

I also had the chance of better understanding the British culture, and meeting wonderful people: Preen’s designers, interns, models, stylists, etc…everyone with a common goal: have the best show.

Coming to NYC was a huge step. I believe that more Colombians should explore opportunities abroad, especially as we are creative and resourceful; I truly believe that we can offer a unique perspective of fashion and design.

In reality, the backstage is where everything happens; logistics are fundamental for a successful runway.The actual show lasts approximately 15 minutes. This magnificent learning opportunity inspired me to hesitate and ask myself:

Why don’t we change the long-standing standards of a fashion runway show, and offer our audiences something different? Is there a real connection between the artist, his masterpiece, and the observer during a show? 

Photos: Laura Daza