Thursday, November 10, 2011

COLOUR-IN-DRESS-Amsterdam

THE MAGIC OF BLACK AND WHITE DOTS

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     Una bella passeggiata a Amsterdam con la mia bicicleta!!!


While enjoying a wonderful ride on my bike, I stopped at SOEPBOER&STOOKER, an amazing and trendy fashion shop located at the Overtoom Street in Amsterdam.  Luckily, I had the chance to meet one of the head designers of the studio, named Berber Soepboer.  

She is a Dutch fashion designer, working in conjunction with designer Anne Stooker, as their small shop is called. This small and cozy multi-brand boutique offers to design lovers, their own brand-label as well as, other contemporary fashion designers from oversees, such as LIKE THIS and BLESS


 

















 




Berber studied Fashion Design at the prestigious GERRIT RIETVELD ACADEMIE in Amsterdam, where she developed her unique taste and Dutch style. Her remarkable and expressive style, can be seen at the Soepboer&Stooker boutique where they launch two collections per year. 

One of the designs that caught my attention from within, is the COLOUR-IN-DRESS! This is a new conceptual design project, developed between Soepboer with the collaboration of graphic designer Michiel Schuurman, for an exhibition of a famous Dutch textile company, DE PLOEG.  The inspiration for this project had to go in line with De Ploeg`s textile designs, graphic prints and ideology, therefore an amazing black and white print, was created in order to be contrasted with colours. 

The objective of the Colour-in-dress is to offer a new sense of style for women who like to experience different emotions while personalizing and creating their own colourful design. With the use of multicoloured markers such as blue, red, lime green, lilac, each person gives life to their wardrobe and imagination!  


 COLOUR-IN-DRESS



A doted printed cardboard box is the packing for the COLOUR IN DRESS. On the inside, it has a set of markers and the plain dress.  If you are a design lover you may order it for 300 euros. 

 





Invitation to the 2 year celebration at the Soepboer&Stooker boutique!



For more information please visit: http://berbersoepboer.nl/

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