Friday, September 21, 2012

Marimekko+LAURADAZA workshop At BoXPaRk



 

Marimekko is a Finnish design and creative brand with the ideology of producing locally and conveying their Finnish culture worldwide. The concepts and inspirations are a quite interesting topic behind the history of this brand since 1951 and its founder Armi Ratia.

Their belief of finding happiness in everyday moments and having an emotional quality of life by sharing these moments with others; is transmitted by the design of home wear and fashion products. As a result,  colour is the main theme behind their concepts with the idea of liberating the body and mind and being inspired by the vibrations of these. With their latest collection shown for the first time in the New York Fashion Week 'Art of printmaking - colour for a reason', they had the chance to convey their message of timeless products produced to last forever.

This brand has created a village in which a community of people enjoy the simple moments of life such as drinking a cup of coffee or tea, buying healthy food, eating sweets, go for a ride, meditate, cook and share with others. Therefore, intentionally they have designed workshops in different worldwide shops to create conscious communities. I had the chance to assist to one of Marimekko's workshops at the Boxpark, one of the first pop-up mall, located in the Shoreditch area in East London. In the upper deck, all the fabrics and remnants were displayed for people to interact and be able to create fun accessories and puppets for FREE!


Photography LAURA DAZA

Photography LAURA DAZA

Photography LAURA DAZA



Photography LAURA DAZA


Photography LAURA DAZA


Photography LAURA DAZA


Photography LAURA DAZA


Photography LAURA DAZA





References:
http://youtu.be/rP800HnwHNo
http://www.boxpark.co.uk/marimekkowrkshp/




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